Scientific Discoveries

Author: Amerkulova Zh.Dzh.
Senior Lecturer Kyrgyz State University named after I. Arabaev Institute of Economics and Management Bishkek This email address is being protected from spambots. You need JavaScript enabled to view it.
Author: Mirlan k. A.
master's student Kyrgyz State University named after. I. Arabaev Institute of Economics and Management Bishkek This email address is being protected from spambots. You need JavaScript enabled to view it.

KPIs AND DIGITAL PERFORMANCE INDICATORS

Key words: KPIs, digitalization, digital performance indicators, performance management, digital transformation, business analytics.

Annotation. This article examines the theoretical and methodological foundations of applying KPIs and digital performance indicators in modern organizational management systems amid the digital transformation of the economy. It explores the essence of key performance indicators as a tool for strategic and operational control, providing a quantitative assessment of enterprise performance. Particular attention is paid to the role of digitalization in the development of performance assessment systems, including the use of big data, business analytics, automated platforms, ERP systems, CRM technologies, and artificial intelligence tools for monitoring, forecasting, and improving business process performance. It is argued that digital performance indicators are becoming a crucial element in enhancing enterprise competitiveness, enabling the transition from traditional performance monitoring to intelligent, data-driven management.